The Rolex Perpetual Planet Initiative is redefining the spirit of exploration and supports those who go above and beyond to safeguard our planet for future generations. It champions individuals and organisations using science to understand environmental challenges and develop solutions that restore balance to our planet
For nearly a century, Rolex timepieces have journeyed with explorers to the highest peaks, the deepest oceans and the most remote frontiers of our world. The Swiss luxury watch brand’s enduring commitment to exploration has seen it accompany some of humanity’s most daring milestones—from New Zealand mountaineer Sir Edmund Hillary and Nepalese Indian Sherpa mountaineer Tenzing Norgay’s first ascent of Mount Everest in 1953 to oceanographer Jacques Piccard’s record descent into the Mariana Trench in 1960.
As the challenges facing our planet grow ever more urgent, the spirit of exploration has evolved. No longer is it solely about reaching and discovering new frontiers; it is also about protecting them and ensuring they will still be there for future generations. The places that once defined human triumph are now also barometers of our planet’s fragility, and this calls for science, innovation and collective action.
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It was in this spirit that Rolex launched its Perpetual Planet Initiative in 2019, marking a new chapter in its long‑standing support of exploration. The Initiative champions individuals and organisations dedicated to preserving ecosystems, advancing knowledge and creating solutions to safeguard life on Earth. Today, it encompasses more than 30 partners spanning three areas of focus: Oceans; Landscapes; and Science, Health and Technology. From working with Mission Blue, marine biologist Sylvia Earle’s non‑profit organisation focused on ocean conservation, which has expanded its network of Hope Spots (marine regions critical to the health and biodiversity of the ocean) from 50 to 166 worldwide, to embarking on groundbreaking scientific expeditions with the National Geographic Society to study climate change in the Himalayas, Andes, Amazon, and Ocean, Rolex continues to support critical efforts to protect our planet where they are needed most.
Through the Perpetual Planet Initiative, it is also amplifying stories of progress and perseverance that might otherwise go untold, giving these pioneers a global stage from which to inspire change.









