(Photo: The Projector)
Cover Co-founder of Singapore’s indie cinema, The Projector, Karen Tan was diagnosed with Attention Deficit Disorder (ADD) late in life (Photo: The Projector)
(Photo: The Projector)

What started as a curious exploration of an abandoned space by Karen Tan and her co-founders has morphed into The Projector, a rebellious cultural hub and a vibrant beacon for Singapore’s alternative arts scene

Founded a decade ago, The Projector, Singapore’s only independent cinema has evolved into far more than a place to watch films. It is a cultural institution, a home for alternative voices, boundary-pushing art and a community that thrives on experimentation and creative freedom.

But what you might not know is that the woman behind this groundbreaking space, Karen Tan, spent much of her life grappling with absent-mindedness, until a late diagnosis of attention deficit disorder (ADD) unlocked the truth behind her struggles and, ultimately, her strengths.

Read more: 5 things to know about The Projector, Singapore’s independent cinema

An ADD diagnosis

Tan recounts her childhood as “unremarkable”; perhaps even ideal at first glance. She was a bright, well-behaved student who excelled academically and gave her parents little cause for concern. But Tan was perpetually losing things: wallets, water bottles, phones, even passports. The list of misplaced items was endless. 

At the time, comparing herself to her organised peers, it felt like a frustrating quirk she needed to “fix.” It wasn’t until her early thirties, while seeking treatment for depression, that Tan’s psychiatrist suggested she undergo testing for attention deficit hyperactivity disorder. The diagnosis was ADD (Attention Deficit Disorder), the inattentive type without hyperactivity. It was a moment of revelation.

“It was like the penny dropped,” she recalls. “For the first time, I understood why I had always been this way. My brain is just wired differently.”

The diagnosis gave her a new framework to understand her behaviours. Instead of blaming herself for forgetfulness, she began recognising these traits as being neurodivergent. Her natural instinct to make unexpected lateral connections eventually became a creative superpower, a trait that would later shape the experimental spirit at the heart of The Projector.

Read more: The Neuro-Normal: how these women are navigating and normalising neurodiversity in Hong Kong and beyond

Early sparks of entrepreneurship

Tan’s first taste of building something came long before The Projector. At Raffles Girls' School (RGS) in the early 1990s, she joined Cybermatrix, a new club where students explored web design and multimedia, despite having no technical background. She was curious, and it was that same curiosity that led her to create things differently throughout her life.

From RGS, she continued along a more traditional academic path, entering Raffles Junior College and eventually enrolling in medicine. While she enjoyed the intellectual challenges of medicine, something felt off. It lacked the creative freedom that she instinctively sought. So, she pursued architecture in Melbourne, before shifting gears to read economics at the London School of Economics to better understand finance. 

“I loved architecture school. But in the real world, it just seemed like the people who controlled the money would control the project,” she muses.

She later dove into investment banking, choosing to specialise in real estate deals to gain the skills needed to one day shape urban spaces herself.

Read more: 10 futuristic smart cities that marry innovation with tourism

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Photo 1 of 2 The Projector flagship location at Golden Mile Tower (Photo: The Projector)
Photo 2 of 2 The Redrum, a 1973 crimson-themed theatre at Golden Mile Tower, is one of three screening spaces at The Projector (Photo: The Projector)

It was her background in real estate that led Tan to The Projector’s future home: an abandoned cinema in Golden Mile Tower. A friend, whose office was in the building, invited her to check out the space, thinking it might interest her conservation consultancy. Stepping into the cavernous space, frozen in time with its original 1970s seats and fixtures intact, Tan immediately saw potential—not just to reopen a cinema, but to reimagine what a cinema could be. In a city known for constant redevelopment, it was rare to find something so untouched.

Founding The Projector: a leap into the unknown

At first, Tan and her co-founders, including her sister and former investment banking colleague Blaise Trigg-Smith, assumed they could hire someone to run the space. But when they spoke to industry professionals, they hit a Catch-22. Everyone agreed Singapore needed a space like The Projector, but no one had done it before or wanted to step forward. 

“We couldn’t find anyone to [run The Projector] at the time. So it was this beautiful blend of youthful naivete, foolishness and energy that we thought, ‘Screw this, we can do this ourselves. How hard can it be?’ Famous last words

“Ten years along, I had the answer. It is very hard. Just like any other business, it is not without its ridiculous challenges,” Tan shares.

With zero background in film or cinema operations, the team decided to do it themselves—learning through trial and error. That outsider perspective became a strength, freeing them from industry dogma and allowing them to experiment constantly.

Read more: The founder’s farewell: Why and when to leave your startup

Planning for an uncertain future

Aside from hosting international film festivals and championing independent films, The Projector has seen its fair share of unique events. For independent filmmakers, getting a film screened at The Projector is more than just securing a venue, it’s a badge of honour and cool; signalling that a film has been recognised for its originality and creative significance.

Beyond film, The Projector has redefined what cinema can be. From poetry slams, burlesque shows to wrestling matches, the multi-purpose cultural space brings together Singapore’s creative, intellectual and underground communities. 

While The Projector has its loyal audience, Tan notes that competing for people’s time is harder than ever. “It’s not just about competing with streaming. We’re competing with everything—social media, binge-watching, TikTok and people just staying home.”

Then, there is the ever-present threat of en bloc sales at its Golden Mile Tower location. “If we were in a different city, it might be quite a different conversation. But we happen to be in a brutalist 1970s building that happens to be in Singapore, where real estate prices are really high. So, this whole en bloc phenomenon where owners of buildings actively try to sell their buildings is a frequent occurrence.”

Read more: The Projector’s Karen Tan opens Singapore’s first socially-distanced pop-up cinema

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Photo 1 of 2 The Projector opened up a second location at Cineleisure in 2023 (Photo: The Projector)
Photo 2 of 2 The Projector at the Cineleisure is a space not just for screenings but also for events (Photo: The Projector)

Recognising the threat to their beloved space, they proactively sought alternative locations. During Covid, Tan and her team strategically used pop-up events at Riverside Point and The Cathay building as experiments. These pop-ups served two purposes: they allowed The Projector to test the portability of their brand and audience following, and they provided opportunities to experiment with new content and build their network. 

These experiences proved invaluable, demonstrating that The Projector’s appeal extended beyond its physical location at Golden Mile Tower. Ultimately, this groundwork and proven audience loyalty paved the way for The Projector to establish a new permanent home at Cineleisure, ensuring its continued operation and evolution as a vital cultural institution in Singapore.

Looking ahead, the iconoclastic hub will be exploring ways to produce its own content—whether through collaborations with local filmmakers or developing in-house projects—while staying true to its mission of being a home for all kinds of stories, voices and communities. As a key part of Singapore’s film history, The Projector is set to be a cornerstone of nurturing the next generation of arts and filmmakers.

Read more: 11 must-watch Asian films that made an impact on Hollywood

Quick take

Tan shares her diverse film tastes and if she has plans to open a cinema outside of Singapore.

What is your favourite film?

Karen Tan (KT): Blade Runner, the director’s cut.

Favourite subculture film?

KT: There’s a lot to choose from, but perhaps anything by Yorgos Lanthimos. For example, Poor Things or The Lobster. He’s into this whole surrealist, whimsical, sort of almost trippy way of filmmaking that’s right up my alley. 

If you could start a cinema anywhere in the world, where would it be?

KT: To be honest, at this point in time in the world, I would not.

What is your biggest source of inspiration?

KT: In today’s day and age, it would have to be Elon Musk. Setting aside US politics, the fact is that this man is trying to single-handedly put people on Mars. That itself is enough to make you look at your life and the problems you're dealing with and put it in some perspective.


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Valerie Lim
Digital editor, Tatler Power and Purpose, Tatler Asia

Work

Based in Singapore, Valerie Lim is the digital editor for Tatler Power and Purpose, Tatler Asia’s dynamic platform spotlighting industry leaders across the region. Valerie leads the charge in shaping the platform’s digital presence, from overseeing and producing website content to curating social media strategies.

With a finger on the pulse of the region, she keeps an eye out for news and trends in business, innovation and leadership, ensuring the brand stays ahead of the curve in delivering stories that inspire and inform its community of changemakers.

About

Prior to this role, she worked in marketing and communications. She considers herself Singaporean at heart and international by passion. You may recognise her from her 15 minutes of fame when she was crowned Miss Universe Singapore 2011. When she is not at her desk, you can find her in the gym or at a yoga studio.

Connect with her via Instagram @msvalerielim, LinkedIn or send press materials, and media invites to valerie.lim@tatlerasia.com