Olivia Yang arrived at The Fashion Awards 2025 in an Audrey Hepburn-inspired gown. The London-based creator, known for her ultra-feminine aesthetic and viral ‘pink Pilates princess’ trend, discusses the inspiration for her look and what’s in her wardrobe beyond the signature pink
At this year’s British Fashion Awards, Olivia Yang’s custom pale pink gown perfectly encapsulates everything her followers love about her. The 25-year-old London-based content creator, known to her 2.4 million followers as “olafflee”, has built her career around a romantic, ultra-feminine style replete with nostalgic references.
For the evening, Yang turned to Gallello Atelier for a silk chiffon gown inspired by Audrey Hepburn’s iconic organza dress from the final scene of My Fair Lady. The design required meticulous craftsmanship, with each layer carefully draped to achieve an airy, romantic silhouette. A bow made from the same fabric completed the look, which she paired with diamonds from Smiling Rocks, her Harry Winston engagement ring and Rene Caovilla heels.
The appearance marked another milestone in Yang’s ongoing journey as a content creator, who is a key figure behind viral trends like “Pink Pilates Princess”. Tatler sits with her to talk all things fashion.
Read more: Meet Christopher Esber, the Australian designer who creates for the woman on the move


What does a typical day look like for you now as a full-time content creator in London?
I’ve found this industry can be quite chaotic and fast-paced. As someone who values routine, I create structure by splitting my day into two parts. I start my mornings with movement—either gentle stretches or a Pilates class—followed by admin work and meetings until mid-afternoon.
The second half of my day is dedicated to creativity: filming, editing and bringing new ideas to life. I’m also fortunate to be invited to many wonderful events, which I fit into my schedule as they arise.








