Ailya Lou, one of the ten finalists of Miss AI (Photo: Instagram/ailyalou)
Cover Ailya Lou, one of the ten finalists of Miss AI (Photo: Instagram/ailyalou)
Ailya Lou, one of the ten finalists of Miss AI (Photo: Instagram/ailyalou)

Tatler’s digital editor for Gen.T, Valerie Lim, who was Miss Universe Singapore 2011, discusses the role of the beauty pageant, evolving beauty standards and what’s missing from the world’s first AI-generated beauty contest, Miss AI

As artificial intelligence (AI) continues to advance at a rapid pace, the burning and ever-lingering question at the forefront of the minds of many is: will AI eventually replace humans? It seems that the time may have come. 

The Miss AI pageant is the world’s first AI-generated beauty competition featuring digital contestants. There are 10 finalists in the competition, each created by developers and vying for the title of Miss AI. A panel of judges, both AI-generated and human, including beauty pageant historian Sally-Ann Fawcett, will judge the computer-generated models, with the top three creators behind them, sharing a cash prize of over US$20,000.

Generated using both off-the-shelf and proprietary AI tools, the 10 photorealistic “participants” exist only on social media, primarily Instagram. The judging criteria for clinching the “coveted title”? Their beauty, tech and social clout.

See also: AI doesn’t like to credit its sources. For artists, that’s a problem

While I looked on in awe at the effort and technical know-how required to create these hyperrealistic, glass-skinned contestants, I couldn’t help but wonder, “Who are you?”

As someone who has experienced first-hand the hard work, dedication and personal growth involved in competing—twice representing Singapore internationally and then organising four national competitions—the images are devoid of the personal journeys and do-good that is expected of contestants these days.

While some may argue that supporting a charity or a cause can be trite or performative for personal gain, I’ve met contestants whose generosity comes from genuine places. From fundraising to mentoring at-risk youth, these women have mastered balancing ambition with genuine empathy in a way AI cannot comprehend nor reach. The human experiences that spur us into service cannot be manufactured.

It is also the lived experiences that shape a person’s unique identity and demonstrate qualities unseen to the eye. Call it the cliché “inner beauty”, but traits like tenacity, humbleness, adaptability and accountability shine through in-person interviews and events. A person’s dedication quickly reveals itself when they keep to deadlines and schedules that affect the individual and the team. 

See also: The First Asian Woman to Lead L’Oréal Hong Kong Wants to Empower Others and Influence Beauty Standards

After living both on and off the pageant stage, one piece of advice I always share with incoming contestants is, “You are auditioning for the most visible—and glamorous—job in the world.” Earning the title is the audition and once you’ve clinched it, there are responsibilities. Who can forget Spiderman’s popular adage, “With great power comes great responsibility.”

Imagine living in front of the camera 24/7. Whether it is a two-week or two-month competition, your mental resilience and physical stamina are tested. It also takes a well-rounded suite of other capabilities including intelligence, creativity and charisma to perform consistently. Whether you are live on stage in front of audiences and judges or in the photo studio, hard work is at the centre of it all.

The other thing that stood out among the homogenous group of Miss AI finalists is how the images merely regurgitate a narrow, unattainable standard of physical perfection that has long been criticised. Where is the diversity in ages, body types and abilities? 

See also: Thai transgender businesswoman Anne Jakrajutatip on modernising Miss Universe

In line with the woke generation, many international organisations have moved past just selecting contestants based on superficial beauty standards. Recent years have seen rule changes. Some organisations have gone on to welcome transgender women and mothers as contestants, while others have opted for sports and athletic wear rounds instead of the contentious swimsuit segment. 

Don’t get me wrong. I am still a believer that beauty competitions should maintain a level of beauty when it comes to their contestants. After all, the contests were created for entertainment and marketing purposes. The Miss Universe competition, for example, one of the most watched and most prestigious competitions, was a marketing stunt by a California clothing company, Pacific Knitting Mills. But the standards of beauty have thankfully evolved, to be more inclusive and diverse, and a popular Chinese proverb states that “There are no ugly women, only lazy women.” With the right know-how, anyone can have that glow up. 

So, while I love how AI is pushing the boundaries of art and technology—and the topic of a pageant’s relevance is another to be had—the Miss AI contest troublingly simplifies the worth of women. True beauty encompasses confidence, intelligence, service and authenticity, attributes that shine brightest when human.

Topics

Valerie Lim
Digital editor, Tatler Power and Purpose, Tatler Asia

Work

Based in Singapore, Valerie Lim is the digital editor for Tatler Power and Purpose, Tatler Asia’s dynamic platform spotlighting industry leaders across the region. Valerie leads the charge in shaping the platform’s digital presence, from overseeing and producing website content to curating social media strategies.

With a finger on the pulse of the region, she keeps an eye out for news and trends in business, innovation and leadership, ensuring the brand stays ahead of the curve in delivering stories that inspire and inform its community of changemakers.

About

Prior to this role, she worked in marketing and communications. She considers herself Singaporean at heart and international by passion. You may recognise her from her 15 minutes of fame when she was crowned Miss Universe Singapore 2011. When she is not at her desk, you can find her in the gym or at a yoga studio.

Connect with her via Instagram @msvalerielim, LinkedIn or send press materials, and media invites to valerie.lim@tatlerasia.com