With new stores in New York and Philadelphia, the Malaysian-born label Wanderlust + Co enters its next chapter
Stacking jewellery was a defining statement of the 2000s. Celebrities and style icons were layering delicate rings, mixing metals and curating stacks of bracelets to create an effortless-yet-intentional look. Against this backdrop, a young Malaysian entrepreneur saw an opportunity to craft something meaningful within this movement. Seremban-born Jenn Low saw jewellery as more enduring, a medium of self-expression, connection and empowerment.
Low launched Wanderlust + Co in 2010. The company prioritises thoughtfully designed and easy to wear pendants and charms at an accessible price, not to chase the fleeting fads, but to offer accessible designs that would be worn, layered and treasured by women. Since then, the label has expanded far beyond its roots in Malaysia.
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Wanderlust + Co operates within the demi-fine category, offering quality pieces at more affordable prices, making jewellery accessible to a broader audience. Today, the label is stocked in nearly 30 countries and over 400 retailers worldwide, from Nordstrom to John Lewis. It continues to grow, with new retail locations set to launch in Philadelphia on April 30 and NYC on May 9—marking a significant milestone for the Malaysia-born brand as it expands to the US market.
A fusion of business and creativity
“Jewellery has always been more than adornment. It’s a way to tell stories, celebrate milestones, and create personal rituals,” Low says (Photo: Fady Younis)
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Low spent much of her formative years in Melbourne, where she cultivated an eye for detail and an innate appreciation for personal adornment. She pursued a double degree in Finance and Media Communications, an unusual but fortuitous combination that would later shape the DNA of her business. “It was a good balance of business and creativity,” she reflects.
Her first foray into the industry was in retail merchandising for a lifestyle brand, a role that gave her a front-row seat to consumer behaviour, market trends and the mechanics of the fashion world. Yet, she felt an undeniable pull toward something more—the desire to create something of her own. “Wanderlust + Co began with a vision to create meaningful jewellery that connects with people on a personal level,” she says. “I wanted to merge accessible, trend-driven designs with a purpose-led message.”
