Cover The widespread criticism against Blake Lively’s promotion of her new film ‘It Ends With Us’ has sparked discussions around the nuances of domestic violence that affects so many women worldwide (Photo: Sony Pictures)

The widespread criticism against Blake Lively’s promotion of her new film ‘It Ends With Us’ has sparked discussions around the nuances of discussing domestic violence; women’s rights activists Rozana Isa and Tehmina Kaoosji weigh in with their thoughts

In 2016, American author Colleen Hoover’s novel It Ends With Us took the world by storm. It became a bestseller and was widely praised for handling complex themes of domestic violence and abuse without being one-dimensional.

It Ends With Us follows the life of main character Lily Bloom, a floral shop owner trying to make a life for herself in the wake of her abusive father’s death. Lily eventually meets and falls in love with Ryle Kincaid, a handsome neurosurgeon who seems perfect in every way until the relationship takes a darker turn. Lily is then forced to make the hardest decision of her life. 

Read more: The harrowing stories of women who survived gender-based violence in Asia, and their uphill battle to reclaim their lives

This year, the film adaptation of Hoover’s novel starring producer Blake Lively and director Justin Baldoni (who play Lily and Ryle, respectively) was one of the most highly-anticipated films of the summer, grossing more than US$2 million worldwide to date.

Despite the movie’s commercial success, actress Blake Lively has become the centre of internet controversy for the way she allegedly promoted the film.

For a movie that dealt with such a weighty and painful subject, some netizens felt that Lively’s promotion of the film came off as out-of-touch and tone-deaf in stark comparison to her co-star Justin Baldoni, who appeared much less light-hearted when giving media interviews about the film.    

Others have accused Lively of using the film’s publicity to promote her new haircare line as well as her husband Ryan Reynolds’ gin company. Coupled with rumours about a behind-the-scenes feud between Baldoni and Lively, the film has certainly created a buzz in unwanted ways.    

There will always be challenges in promoting a film about domestic violence. What kind of treatment should the marketing and promotion take? Should actors and actresses be called to account for everything that is not said as much as what is said while promoting their latest cinematic projects? Most importantly, what are some lessons we can learn on how to discuss issues of domestic abuse and gender-based violence in a more sensitive light?       

Tatler Asia
Above Sisters In Islam executive director Rozana Isa has been in the women’s rights space since 1999

Sisters In Islam executive director Rozana Isa has been in women’s rights activism since 1999, serving as project coordinator at the Women’s Aid Organisation and the International Women’s Rights Action Watch Asia Pacific. 

Rozana currently heads Sisters in Islam (SIS), an NGO that works to advance the rights of Muslim women within the framework of Islam, human rights, constitutional guarantees and lived realities. 

“Domestic violence affects lives and leaves lasting trauma. It is not a momentary struggle, and survivors often carry an unimaginable burden of trauma, anxiety and depression for a long time afterwards, if not for a lifetime,” Rozana says. “The struggle and pain do not stop there as the stigma and fear of not being believed adds to their suffering.”

See also: What Albertine Leo’s story teaches us about protecting girls’ safety in Malaysia

 

Tatler Asia
Above Intimate partner violence is a difficult but important topic for women’s rights

“Domestic violence does not just affect the survivors but other family members as well, especially children, leading to intergenerational trauma,” Rosana adds. “It is critical to approach conversations on domestic violence with deep empathy and respect. Start by: 1) Understanding that domestic violence affects anyone and anywhere and that the experience of each survivor is painful and unique to them; 2) Avoid trivialising domestic violence; and 3) Help survivors by providing information about resources such as legal aid, counselling and shelters.”

Shifting the conversation

Rozana emphasises the importance of changing the notion that domestic violence is a private matter when in reality, it is a public issue that demands immediate and serious attention from law authorities and society. 

“One of the critical issues we are not addressing is the persistent misconception that domestic violence is merely a private and domestic matter, which consequently leads to underreporting and remains a significant obstacle in addressing domestic violence. We must challenge these misconceptions and ensure that every domestic violence case is treated with the urgency and seriousness it deserves.” 

Tatler Asia
Above Tehmina Kaoosji is an independent broadcast journalist, communications consultant and gender equity activist

Tehmina Kaoosji is an independent broadcast journalist, communications consultant and gender equity activist. Women’s rights is a cause that is close to Tehmina’s heart, and she has often spoken out against gender-based violence, online abuse, rape culture, sexual harassment, and stalking, among other social ills.

“Male violence against women, especially domestic violence, is fairly visible on TV and in films,” Tehmina shares. “Entertainment media has a responsibility to stop romanticising domestic violence and abuse in TV drama and movie storylines. When DV is a central plot line for female characters, it often means women and girls are depicted as mere sex objects, suffering sexualised and domestic violence on screen. This is another everyday example of how entertainment media reinforces patriarchal norms about abusive relationships in audiences and also ingrains children from watching such content from a young age.

“Writing interesting female characters for screen must progress to portraying women as complex human beings who are more than just survivors of sexual violence and trauma.”

Shifting the conversation

“Victim blaming is one extremely harmful narrative which happens far too often when domestic violence is discussed in public,” Tehmina says. “Callous statements like ‘Oh, she must have done something to make him hit her’ or problematic news headlines like ‘Man stabs girlfriend 18 times in a fit of jealousy’ are everyday examples of victim blaming language and mentality. It’s important to push back against harmful stereotypes and communicate that we care about DV survivors’ safety, that they are deserving of love and respect and that the abuse is not their fault.”  

From public figures to everyday netizens with a voice on social media, we all have a platform to talk about the issues we care about most.

But when it comes to celebrities with massive followings, what are some better, less problematic ways to talk about domestic violence without glamourising it or trivialising the experiences of survivors?

“Celebrities and public figures who speak out so visibly on social issues can genuinely help raise awareness around this critical issue. It can be as effortless as sharing the many women’s NGOs social media posts and hotline numbers on their IG stories. Basic 101 like knowing which hotline to call can make all the difference during an emergency arising from domestic violence or intimate partner violence,” says Tehmina. 

Rather than accepting film roles that glamorise or romanticise domestic violence, intimate partner violence and sexual violence against women on screen, actors should understand the power of social change that lies in their hands, says Tehmina. Using that powerful platform to amplify or shout out to the voices and stories of those most affected by the issues and themes discussed is a step in the right direction. (Actress Haley Lu Richardson did a fine example of this when acknowledging the input and time spent with real-life cystic fibrosis patient Claire Wineland while preparing to play the role of a teen with cystic fibrosis in Beldoni’s 2019 drama Five Feet Apart.)  

Female public figures coming out to share their own experiences with domestic violence or intimate partner violence will further lend solidarity with other survivors and help change narratives on the subject.

“Raising awareness and educating the public through sharing accurate information and personal stories can educate their audiences and challenge misconceptions. Also, staying informed and approaching social issues with genuine concern is so important,” she says.

In addition to broaching such topics with empathy and understanding, it’s important to understand the gravity of the topics we discuss. Again, putting oneself in the shoes of those most affected by violence can change how we frame the issue, whether on social media, in films and TV or in books. 

Rozana adds: “When we speak about domestic violence, we are not just discussing an issue, but we are addressing and acknowledging the pain, trauma and fear that many survivors endure as a daily reality.” 

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Tania Jayatilaka
Digital Editor, Tatler Malaysia

Previously contributing to Esquire Malaysia, Expat Lifestyle and Newsweek, Tania oversees digital stories across Tatler’s key content pillars, also leading the Front & Female platform exploring issues and topics affecting women today.