16 unforgettable fashion moments from 2025, from bedazzled Labubus to Kendrick Lamar

Tennis superstar Naomi Osaka won the Labubu craze when she displayed her bedazzled Labubu dolls, nicknamed ‘Lablingblings’ after her wins at the 2025 US Open. The dolls were handcrafted by bedazzler to the stars Kerin Rose Gold of A-Morir Studio, and each one honored a tennis icon and matched Osaka’s outfit for the day. One crystal-encrusted Labubu is said to be worth US$495 a pop.

Don't miss: Naomi Osaka's major style moments, from glittering Labubus to statement bows

The Pope wearing a Chicago White Sox baseball cap in June was a blink-and-you-miss-it moment that felt oddly striking for how ordinary it was. Pope Leo XIV, the first American Pope, put on the hat for a split second after a couple from Massachusetts gifted it to him in Rome. That small, unexpected detail was enough to make the image travel.

Jennie’s Coachella 2025 fits were defined by a clear recurring theme: Western-glam energy. On the Outdoor Theatre stage during weekend 1, she stepped out in a red-toned, cowboy-inspired look—a crocodile-embossed jacket and matching bra top from Georges Hobeika’s fall 2025 collection, paired with custom-made micro shorts, thigh-high Didu boots, oversized shield sunglasses and a cowboy hat that grounded the overall style in desert spirit. By weekend 2, she leaned into vintage glamour with a custom Mugler ensemble inspired by the Spring-Summer 1992 “Les Cow-Boys” collection: a buckled wrap coat dress layered over bold red vinyl shorts, finished with boots and accessories that nodded to classic rodeo silhouette. 

The White Lotus season 3 girl trio’s vacation looks worked because each one was telling of character. Kate’s wardrobe was polished and deliberate, featuring crisp resort dresses and controlled silhouettes that suggested someone always performing with ease. Laurie dressed for comfort first, favouring looser cuts and practical separates that felt lived-in rather than styled. Jaclyn’s looks were the most attention-grabbing: body-skimming holiday pieces, bold colours, and outfits chosen to be noticed poolside. Together, their clothes mapped the group’s shifting dynamics long before the dialogue did.

In case you missed it: Our 8 favourite unhinged characters in ‘The White Lotus’ season 3—so far

In 2025, butter yellow was a colour that defined the year across runways, red carpets, social fashion and even home design. The soft, creamy shade dominated Spring/Summer 2025 collections from major houses such as Alaïa, Totême and Chanel, and was worn by celebrities at high‑profile events from the Oscars to festival street style, helping cement it as a signature shade for the season. Its appeal was partly emotional—positioned as warm, optimistic and comforting after years of stark minimalism—and partly visual, gracing Instagram and TikTok feeds in ways that turned a once soft pastel into one of 2025’s most recognisable hues.

At the December 8 Los Angeles premiere of Marty Supreme, Timothée Chalamet and Kylie Jenner went all‑in on matching, bright orange Chrome Hearts ensembles. Chalamet arrived in a custom orange leather suit with a silk shirt and boots, even carrying a whimsical paddle‑shaped Chrome Hearts bag tied to his film’s theme, while Jenner countered with a sculptural orange gown with dramatic cutouts and chunky silver crosses, her nails lacquered to match.

At an October 2025 New York City concert staged for American Express Platinum Card members, Olivia Rodrigo stepped out in a custom olive green Miu Miu mini dress that quickly became one of the year’s standout celebrity style moments, not just for its colour but for how it signalled a shift in her fashion narrative. The dress featured spaghetti straps, an empire waist and open pleats, and was embroidered with clover motifs that sent fans speculating about possible themes for her next album. She paired it with knee‑high white socks and olive satin ballet flats by Miu Miu, grounding the look in a blend of playful, preppy charm and runway polish

One of the most talked‑about fashion moments tied to Frankenstein wasn’t just what Mia Goth did on screen, but what she wore with real-world and narrative resonance, thanks to Tiffany & Co. partnering with Guillermo del Toro’s film. In Netflix’s adaptation, Goth’s character Elizabeth Lavenza wears several pieces pulled from Tiffany’s historic archive — including a Favrile glass scarab necklace from 1914 and a garland‑style Wade diamond necklace — that visibly punctuate her costumes and deepen her character’s link to nature and rebirth. 

At the 2025 Victoria’s Secret Fashion Show in New York, K‑pop girl group TWICE delivered one of the year’s most talked‑about crossover moments by becoming the first K‑pop girl group to perform at the event’s runway spectacle. Four of the nine members—Nayeon, Jihyo, Tzuyu and Momo—took the stage as part of an all‑female musical lineup. Their performance,  complete with coordinated stage outfits that blended Victoria’s Secret’s lingerie‑inspired aesthetic with TWICE’s own performance energy, played into the show’s pink‑themed runway and helped underscore how much K‑pop’s global influence has expanded into Western fashion arenas.

For Halloween 2025, everyone and their dad was a K‑Pop Demon Hunter. Characters from Netflix’s hit K-Pop Demon Hunters repeatedly topped Google’s Halloween search lists, with Rumi, Zoey, Mira and even Saja Boys designs ranking among the most searched costume ideas nationwide. On sidewalks and at trick‑or‑treat haunts, crowds of kids and adults turned up in braided purple wigs, metallic accents and cropped jackets straight from the animated hit, making the K‑Pop Demon Hunters look one of the most visible style moments of the occasion.

One of the buzziest celebrity fashion + street style moments came from Rihanna and her Fendi baguette bag that actually looked like a French loaf—a playful twist on one of fashion’s oldest it bags. During a casual New York outing while pregnant, she slung a sheepskin Fendi baguette shaped like a literal baguette over her bump, pairing it with low‑slung jeans, a striped polo and a Yankees cap in a look that instantly went viral online for mixing high fashion with humour and everyday ease.

In the “What Was That” music video, Lorde’s fashion acts as an extension of the song’s raw, urban mood rather than a stylised pop spectacle. Throughout the video she wears a crisp white button‑down shirt paired with baggy, dark‑wash jeans and clunky taped‑up boots, accessorised with stacked silver chains, mini hoop earrings and a heavy keychain clipped from front to back pocket—details that give her look a lived‑in, early‑2000s utilitarian feel. Lorde’s minimal makeup and natural hair anchor the visuals in a “normcore‑meets‑punk‑relic” vibe that resonated with fans and helped fuel the broader “Lorde Summer” aesthetic, a sartorial mood of unvarnished authenticity and gender‑fluid ease in 2025.

In Fall 2025, Katseye’s fashion moment for Gap Jeans became a pop‑culture denim moment. The global girl group starred in Gap’s “Better in Denim” campaign, where each of the six members was styled head‑to‑toe in updated Gap denim that leaned into early‑2000s nostalgia with reimagined low‑rise and Long & Lean jeans, denim skirts, bralettes and layered looks that felt both Y2K and modern. The visuals were built around a choreographed routine set to Kelis’s “Milkshake”, and the denim was not just a product but as expressive clothing that moves as you move.

At the 77th Primetime Emmys in September 2025, Jenna Ortega turned one of the night’s most talked‑about red‑carpet moments into a fashion headline by wearing a standout look from Givenchy’s Fall/Winter 2025 collection by Sarah Burton. Ortega’s outfit centred on an ornate, chandelier‑like top made entirely of oversized crystals, pearls and gemstones that lay across her torso like high‑fashion armour, paired with a low‑waisted black maxi skirt featuring a thigh‑high slit and sleek platform heels—a bold take on the “naked dress” trend that mixed daring exposure with sculptural detail. 

At Super Bowl LIX in February 2025, Kendrick Lamar turned what could have been a small styling choice into one of the night’s biggest fashion headlines by performing his halftime set in a pair of flared Celine jeans—a light‑wash, low‑rise bootcut silhouette designed by Hedi Slimane for the French house that quickly became a viral talking point online. Paired with a custom Martine Rose varsity jacket, a black tee, Nike Air DT Max ’96 sneakers and layered chains, the dramatic flare of the denim stood out against the usual halftime kit and sparked a wider conversation about the return of 2000s denim styles. Searches for flared jeans spiked immediately after the show, the style sold out in stores, and within weeks, similar silhouettes were popping up across fashion coverage and runways, giving the moment an unexpected influence on future denim trends. 

The year’s best fashion highlights, including Kendrick Lamar’s flared Celine jeans and Rihanna’s Fendi baguette bag, show how specific pieces can define a moment, spark conversation, and circulate widely, leaving a record of style choices that extended beyond traditional fashion coverage.

NOW READ

Icons from cultural archives: Fendi's Baguette bag tells stories that money alone can't buy

Beyond the runway: 7 architectural masterpieces created for fashion's biggest names

From subway to spotlight: 5 reasons Bhavitha Mandava signals high fashion's return to authenticity