Cover Benjamin Vuchot sits down with Tatler (Photo: Zed Leets)

As the new CEO of The Hong Kong and Shanghai Hotels, which owns and operates Peninsula Hotels, Benjamin Vuchot is applying the lessons he learnt from three decades in luxury retail

In the world of ultra-luxury hospitality, where many senior executives spend their entire careers dedicated to one brand, Benjamin Vuchot is something of an anomaly. The newly minted CEO of The Hong Kong and Shanghai Hotels describes himself as an “accidental hotelier”, having spent more than three decades in luxury retail with giants like Richemont and LVMH before taking the helm of one of hospitality’s most revered brands. Seated in the Marco Polo suite at The Peninsula Hong Kong, the Frenchman exudes the composure one would expect of someone who has shepherded brands like Cartier and Sephora across Asia. Yet beneath this polished exterior lies a curiosity-driven leader whose unconventional path may be precisely what The Peninsula needs.

From a personal development perspective, Vuchot says being given the chance to start in a new industry at the age of 53 was an opportunity he couldn’t pass up. His professional journey began modestly—working retail floors as a teenager, learning “what it takes to be on the floor early, to restock the shelves, tighten your tie and keep a smile on your face”. These early experiences instilled a profound respect for frontline teams that guides his leadership today. He began his career at Cartier in sales and marketing in Hong Kong and Singapore, later becoming its Far East communications director.

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Above Benjamin Vuchot at The Peninsula Hong Kong (Photo: Zed Leets)

In 2002, he became managing director and president of Asia-Pacific at Van Cleef & Arpels. In 2011, he joined DFS Group as managing director and regional president of North Asia and Hong Kong, and held this position until 2017. He was later appointed as president of Asia-Pacific for Sephora before rejoining DFS Group in 2020 to become chairman and CEO. The transition from retail to hospitality wasn’t merely a career pivot—it was recognition of luxury’s inescapable drift towards experience over product. “The experience with a hospitality brand goes beyond the four walls of the hotel. You’re not just booking time in a bedroom or [looking at] the quality of the bed and the marble fittings. This is a given,” he explains. “The best compliment about a hotel stay is when the guest doesn’t make any comment about the hardware.”

This philosophy stems from observing luxury retail’s evolution over 30-plus years: Vuchot witnessed luxury brand retail boutiques transform into spaces where transaction became secondary to experience. “It was no longer enough to have the most beautiful collections or the most beautiful designers or the most beautiful architecture. You also had to bring in elements that would make guests feel comfortable and that would create a memory.” 

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Above Benjamin Vuchot in The Peninsula Hong Kong's Marco Polo suite (Photo: Zed Leets)

On the role luck has played in his success, Vuchot says: “What I believe in more is encounters. Through curiosity and nurturing relationships, you get exposed to things in life and then it’s up to you to embrace it.” This approach has served him well—what began as a six-month internship in Hong Kong back in 1994 evolved into a distinguished career spanning continents and brands.

He also credits his wife, Claire Hsu, with playing a foundational role in his professional journey. “Over 20 years, I’ve been very fortunate to have Claire by my side, to keep me on track, encourage me and sometimes hold me back and tell me to calm down,” he says. Similarly, he sees his team as an extension of his family. At Peninsula, Vuchot oversees nearly 8,000 employees globally, with more than 220 in the Hong Kong head office alone. His leadership philosophy emphasises collective strength: “I believe in the importance of being daring while also being incredibly respectful [of what my predecessors have built]”. This balance manifests itself in Peninsula’s daily operations through rituals that build team cohesion.

“There’s a beautiful routine in hospitality, which is the morning briefing,” Vuchot says. “At every hotel in the world before the team starts the day, everybody comes together to discuss the day ahead. That really sets the tone for how the team is going to work together.” One colleague’s practice particularly struck him— beginning briefings by asking staff if they have “a positive story that they want to share”, kicking off the day with words of encouragement. Witnessing this simple practice revealed its profound impact: “It lets people put their guard down. People can relate suddenly because they know something a bit more personal about their colleagues.”

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Above Benjamin Vuchot in The Peninsula Hong Kong's Marco Polo suite (Photo: Zed Leets)

Another of Vuchot’s sources of inspiration is far less obvious: beekeeping. When he turned 50, Hsu gave him beehives for their home in Portugal. The annual honey harvest proved revelatory: “The sound of the bees was almost meditative—some were attacking and some were just trying to protect the rest. I was mesmerised by the whole thing.” The parallels between bee colonies and hotel operations became clear to him. “It’s absolutely fascinating how organised these bees are. How every one of them has a role and every one supports each other.” The metaphor encapsulates his management philosophy: “In big hotels where we sometimes have 800 people working at a time, it becomes almost like a beehive. When it comes to dealing with situations, everybody comes together. It’s a celebration of unity.”

As Peninsula evolves under his guidance, Vuchot remains driven by curiosity and the understanding that in hospitality’s unpredictable landscape, success depends not on any one individual but on collective excellence. For the hotel brand’s guests and the broader Hong Kong luxury community, this “accidental hotelier” at the helm—one who understands both the power of tradition and the necessity of evolution—promises to honour the brand’s past while embracing whatever comes next. “It’s a very humbling experience to jump into the unknown,” he says.

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Tara Sobti
Content Director & Head of VIP, Tatler Hong Kong

Tara reports on Asia's most influential figures while building key relationships and engaged communities for Tatler. Currently based in Hong Kong, she specialises in exclusive interviews with CEOs, business leaders and designers and curates star-studded events. Born and raised in the Middle East, she previously worked in public relations in Dubai crafting communication strategies for luxury brands including Michael Kors, Longchamp and Tumi. Follow her on Instagram @tarasobti.