As the new CEO of The Hong Kong and Shanghai Hotels, which owns and operates Peninsula Hotels, Benjamin Vuchot is applying the lessons he learnt from three decades in luxury retail
In the world of ultra-luxury hospitality, where many senior executives spend their entire careers dedicated to one brand, Benjamin Vuchot is something of an anomaly. The newly minted CEO of The Hong Kong and Shanghai Hotels describes himself as an “accidental hotelier”, having spent more than three decades in luxury retail with giants like Richemont and LVMH before taking the helm of one of hospitality’s most revered brands. Seated in the Marco Polo suite at The Peninsula Hong Kong, the Frenchman exudes the composure one would expect of someone who has shepherded brands like Cartier and Sephora across Asia. Yet beneath this polished exterior lies a curiosity-driven leader whose unconventional path may be precisely what The Peninsula needs.
From a personal development perspective, Vuchot says being given the chance to start in a new industry at the age of 53 was an opportunity he couldn’t pass up. His professional journey began modestly—working retail floors as a teenager, learning “what it takes to be on the floor early, to restock the shelves, tighten your tie and keep a smile on your face”. These early experiences instilled a profound respect for frontline teams that guides his leadership today. He began his career at Cartier in sales and marketing in Hong Kong and Singapore, later becoming its Far East communications director.

In 2002, he became managing director and president of Asia-Pacific at Van Cleef & Arpels. In 2011, he joined DFS Group as managing director and regional president of North Asia and Hong Kong, and held this position until 2017. He was later appointed as president of Asia-Pacific for Sephora before rejoining DFS Group in 2020 to become chairman and CEO. The transition from retail to hospitality wasn’t merely a career pivot—it was recognition of luxury’s inescapable drift towards experience over product. “The experience with a hospitality brand goes beyond the four walls of the hotel. You’re not just booking time in a bedroom or [looking at] the quality of the bed and the marble fittings. This is a given,” he explains. “The best compliment about a hotel stay is when the guest doesn’t make any comment about the hardware.”
This philosophy stems from observing luxury retail’s evolution over 30-plus years: Vuchot witnessed luxury brand retail boutiques transform into spaces where transaction became secondary to experience. “It was no longer enough to have the most beautiful collections or the most beautiful designers or the most beautiful architecture. You also had to bring in elements that would make guests feel comfortable and that would create a memory.”







