Most luxurious beauty advent calendars of 2025: Diptyque, Jo Malone, Byredo and more

Liberty’s release continues its reputation for generous edits. The calendar contains 30 products, with a significant number in full-size, selected from major and cult labels across skincare, make-up, body and fragrance. The assortment reflects Liberty’s strength as a multi-brand curator and offers a practical way to explore a wide span of categories.

Fortnum’s produces a 26-piece calendar with a focus on skincare and bath items, supported by a few fragrance additions. Most pieces are full-size, presented in a box that echoes the store’s seasonal aesthetic—classic, festive and fun. It’s a lifestyle calendar built around daily use, suited to someone who prefers a balanced mix of routines rather than a single category-heavy set.

Sisley’s calendar comes in packaging illustrated by Luke Edward Hall. Inside are 25 products that showcase the breadth of the brand’s range, including skincare, haircare, make-up and perfume—all in Sisley’s trademark glam packaging. Key items appear in travel sizes that align with the house’s focus on treatment-driven formulas. This is one of the more comprehensive beauty advent calendars, covering nearly every corner of the Sisley universe.

Byredo introduces a sculptural three-tier calendar containing 24 pieces from its fragrance and body lines. The assortment includes travel and small-size versions of perfumes and candles, presented in the brand’s signature understated palette. It is for those who move through scent as part of a daily ritual and who want a complete view of the house’s core offerings—a different fragrance for every day of the week.

Aesop’s limited seasonal release places skincare and fragrance at the centre. The design follows the brand’s minimalist approach and includes a mix of full-size and travel-size products, with skincare, body care and a fragrance item represented. The focus is on texture, scent and experience rather than volume, staying close to Aesop’s established minimal and understated tone.

Jo Malone’s 25-day calendar collects mini colognes, bath and body essentials and a candle in a presentation that mirrors the house’s soft seasonal palette. The selection showcases familiar scents alongside smaller pieces that allow for layering and experimentation. It's a classic fragrance-house entry within the landscape of beauty advent calendars.

Flower Knows designs a calendar built around make-up, with palettes, lip products and complexion items presented in decorative packaging. Based in China, the brand is known for its detailed, theme-driven collections that reference vintage illustration and fairytale motifs. Its approach focuses on strong visual identity and consistent colour stories across categories. The calendar reflects this direction and gives a broad view of its more expressive pieces.

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Tatcha’s 12-day calendar focuses on skincare with a sequence of travel-size products from its signature range. Cleansers, serums and creams appear in a compact edit that highlights the label’s textures and layering steps. It is shorter than traditional full-month formats yet remains a strong, premium introduction to the brand.

Maison Margiela’s Replica calendar features miniatures from the fragrance line along with a small selection of related scented items. The set reflects the brand’s approach to scent as atmosphere, making it a streamlined choice for someone drawn to the Replica universe.

In 2025, beauty advent calendars have evolved into carefully curated micro-collections that reflect each brand’s aesthetic and strengths. Whether your priority is fragrance, skincare, variety or subtle indulgence, the options above represent a range of approaches: from the scent-driven artistry of Diptyque and Byredo to the multi-brand richness of Liberty and Fortnum & Mason, and the classic elegance of Tatcha and Jo Malone. 

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